by Peter Beinart

In 2003, several prominent Jewish philanthropists hired Republican pollster Frank Luntz to explain why American Jewish college students were not more vigorously rebutting campus criticism of Israel. In response, he unwittingly produced the most damning indictment of the organized American Jewish community that I have ever seen.

The philanthropists wanted to know what Jewish students thought about Israel. Luntz found that they mostly didn’t. “Six times we have brought Jewish youth together as a group to talk about their Jewishness and connection to Israel,” he reported. “Six times the topic of Israel did not come up until it was prompted. Six times these Jewish youth used the word ‘they‘ rather than ‘us‘ to describe the situation.”

That Luntz encountered indifference was not surprising. In recent years, several studies have revealed, in the words of Steven Cohen of Hebrew Union College and Ari Kelman of the University of California at Davis, that “non-Orthodox younger Jews, on the whole, feel much less attached to Israel than their elders,” with many professing “a near-total absence of positive feelings.” In 2008, the student senate at Brandeis, the only nonsectarian Jewish-sponsored university in America, rejected a resolution commemorating the sixtieth anniversary of the Jewish state.

Luntz’s task was to figure out what had gone wrong. When he probed the students’ views of Israel, he hit up against some firm beliefs. First, “they reserve the right to question the Israeli position.” These young Jews, Luntz explained, “resist anything they see as ‘group think.’” They want an “open and frank” discussion of Israel and its flaws. Second, “young Jews desperately want peace.” When Luntz showed them a series of ads, one of the most popular was entitled “Proof that Israel Wants Peace,” and listed offers by various Israeli governments to withdraw from conquered land. Third, “some empathize with the plight of the Palestinians.” When Luntz displayed ads depicting Palestinians as violent and hateful, several focus group participants criticized them as stereotypical and unfair, citing their own Muslim friends.